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Markus Räipiö is a seasoned business manager with extensive experience in software, services, and operations across various sectors. Currently serving as the Business Manager for Software & Services at Genelec Oy since November 2020, Markus focuses on business strategy and development in areas such as cloud environments, data analytics, and e-commerce strategies. Previous roles include Chief Operating Officer at Linear and Feedbackly, where Markus designed and implemented business operations and cultivated company culture. With a strong background in business development and management in the Asia Pacific region, highlighted by director positions at Arnora Ltd., VividWorks Ltd., and F-Secure Corporation, Markus has a proven track record of market research, sales planning, and successful internationalization efforts. Markus holds a B.Sc. in Electrical Automation Engineering from Helsinki Metropolia University of Applied Sciences.