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Travis joined the leadership team of Gen through the acquisition of Avira. He was the CEO of Avira since 2013 where he internationalized sales and marketing, established a consumer first strategy, prepared and successfully sold to a private equity company, and acquired the company BullGuard.

Travis is focused on supporting successful integration strategies across the company and improving overall operational excellence as well as supporting various EMEA and APJ country strategies. He is leveraging his expertise to integrate the freemium business model into Gen and strengthen the OEM and Service Provider business models.

Travis has been in the IT industry for over 30 years both in the USA and Europe. Prior to Avira and Gen, Travis held executive and senior sales and marketing leadership roles at AVG, F-Secure, Axent/Raptor Technologies and FTP Software. At F-Secure, he established the first Central European sales office and successfully re-built the North American sales and marketing operation, winning customers, such as; Deutsche Telekom, Kabel Deutschland (now Vodafone), Charter Communications, Frontier Communications, Cogeco, Shaw and other telco’s and ISP’s.

Travis has a degree in International Business and Finance from Northeastern University.