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Mike Schaiman is an accomplished executive with extensive experience in digital experiences and business development. Currently serving as the Chief Executive Officer at GenCity Labs since January 2022, Mike leads initiatives to onboard new creators and collectors in the NFT space, focusing on building essential infrastructure and providing educational resources. Prior to this role, Mike held various senior positions at Helios Interactive (a Freeman Company), including SVP of Digital Experience and Managing Director/CEO, where innovative digital brand experiences were created using cutting-edge technologies. Mike's career began at Reactrix Systems, Inc., where as Director of Business Development, a new tradeshow and events channel was successfully established. Mike holds an MBA in Marketing from Pepperdine Graziadio Business School and a Bachelor's degree in Political Science/History from UC Santa Barbara.