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Classically-trained C-Level executive with a strong track record at private equity backed and privately held branded consumer businesses such as Gemline, BigMouth, Dancing Deer Baking Co., Fairfield Farm Kitchens and Berol Corporation, as well as world-class CPG companies such as P&G, UNFI and PepsiCo. Have led $125 - $450 million business units within large public corporations, and $15 - $100 million entrepreneurial companies. Familiar with multiple trade channels, including mainstream mass market, online retail (Amazon), promotional products, specialty, foodservice and B2C/B2B e-commerce. Proven leadership in high growth and turnaround situations, with a history of creating brand equity in both well-funded and undercapitalized businesses. Well-respected leader in CPG and natural products industries.