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Basti Sørensen Abildå is an accomplished E-commerce Manager at Fossflakes A/S since August 2018, responsible for leading e-commerce strategies for the brand Nordic Sleep across international markets, focusing on branding, revenue, and profitability. Previously, Basti served as an E-commerce Specialist at the same company, developing and executing online advertising strategies with an emphasis on META advertising and SEO. Basti’s background also includes experience as an elite football player in Denmark, complemented by an internship in marketing at Brøndbyernes IF, where various roles such as marketer, journalist, and graphic designer were undertaken. Early career experience includes serving as a substitute teacher, which honed communication and relationship-building skills. Basti holds a Professional Bachelor's in International Sales & Marketing and a Degree in AP Management from Copenhagen Business Academy.