Rebecca Cayer is a seasoned professional with extensive experience in eCommerce management. Currently serving as the Corporate eCommerce Manager at Geiger since March 2013, Rebecca oversees a multi-million dollar P&L for the Geiger and Crestline eCommerce business, managing key channels such as SEO, paid search, email marketing, display advertising, and social media. Rebecca has successfully led marketing campaigns and website development projects, notably delivering the new Geiger.com eCommerce platform on schedule and under budget. Prior to this role, Rebecca held various positions at Crestline Custom Promotional Products from February 2002 to March 2013, including eCommerce Program Administrator, where responsibilities included workflow coordination, SEO analysis, and managing an extensive affiliate marketing program. Rebecca also contributed as a Product Assistant and Buyer, focusing on supplier negotiations and product sourcing.
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