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Ben Collins is a seasoned professional in sports marketing and licensing, currently serving as the Head of Sports Licensing at Yetimo Marketing since August 2020 and as President of The Pivots for the Geelong Cats since October 2019. Previously, Ben held the position of General Manager for Merchandise Membership and Premiums at TLA Worldwide and served as Director of Merchandise at Elite Sports Properties from July 2012 to November 2015. Ben's career began as the Founder and Director of Intandem.com.au, a role held for 17 years. Ben holds an Applied Business degree from Swinburne University of Technology and briefly studied Violin Performance at the University of Melbourne. Education was also completed at The Geelong College.