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Noticing that there was a void of female influence in the technology blogosphere, Helena started Chip Chick in 2004. The site grew to become the no 1. tech site for women, which she ran as Editor-in-Chief until 2017. A native New Yorker, Helena holds a Masters in Digital Imaging and Design from NYU. Helena has been featured on MSNBC, Wired, ABC News, People Style & Watch, Time Magazine, Woman’s Day magazine, and other major news outlets. And when she is not busy testing out new gear, she can be found trotting the globe, looking for the next hot gadget.