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Bob Williams grew up in the Detroit-area and started working in the automotive industry in 2000. Since then, Bob has held roles in many areas of the car business, including several years as a District Sales Manager with American Honda Motor Company. During his time at Honda, Bob began to refine his knowledge of dealership marketing and sales process best practices. In 2010, Bob relocated to Portland, Oregon and joined Shift Digital’s Audi team, where he worked closely with Audi dealers and Audi USA on improving dealership marketing strategies in Northern California, Oregon, Washington, and Alaska. In 2014, Bob moved to Oakland, California to join Qvale Auto Group as their Marketing and Business Development Director, overseeing the group’s digital marketing, CRM, sales process, and business development efforts.

Bob returned to Portland in 2019 to join Gee Automotive as the Director of Marketing and eCommerce, where he oversees all dealership and group marketing, CRM and various dealership technologies, as well as their internal marketing and operations team.

Outside of work, Bob enjoys many outdoor activities, including snowboarding, hiking, backpacking, and riding motorcycles.