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Alex Perez is a seasoned professional with extensive experience in strategic sales and entrepreneurship. As Co-Founder of Highpoint Cider since August 2018, Alex has been instrumental in navigating the startup landscape. Simultaneously, Alex has held roles at Current, powered by GE, as Strategic Accounts Director and previously as National Account Manager since October 2015. Prior experience includes serving as a Venture Coach at IDEA: Northeastern University's Venture Accelerator, where Alex guided early-stage ventures in crafting value propositions and selecting co-founders. Alex's background also encompasses field sales development at GE Lighting and custom account specialization at Primal Wear. Alex holds a Bachelor of Science in Business Administration and Management from Northeastern University.