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Letticia Masia has a diverse background in research, project administration, and online marketing. Letticia started their career as a Research Executive at Navigator Research in 2004, where they were responsible for liaising with clients and writing proposals. Letticia then worked as a Project Administrator at TNS Research Surveys in 2007, ensuring project administration was organized and up-to-date. In 2008, Masia joined Jellyfish Online Marketing as a Campaign Administrator, where they set up and maintained search engine marketing campaigns. Their most recent role was as Deputy Director at the Government Communication and Information System, where they managed and applied research to enhance government communication effectiveness.

Letticia Masia attended Merensky High School from 1995 to 1999, where they studied high school subjects. In the year 2000, Letticia obtained a Certificate in Communication & Computation Skills from the University of Natal and also completed an Introduction to Business Environment Certificate from the same institution. From 2001 to 2004, Letticia attended Natal Technikon and obtained a National Diploma in Marketing, focused on the field of study of Marketing.