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Heather Poel is an experienced merchandise and marketing manager with a strong background in retail and digital marketing. Currently serving as Merchandise Manager at Gazelle Sports since June 2019, Heather oversees the Amazon Channel, focusing on buying, inventory management, advertising, and customer service to enhance sell-through and margin. Previously, as Store Manager at lululemon from 2012 to 2018, Heather successfully grew sales from $0 to over $6 million and established strategic sales partnerships with local yoga studios. Additional experience includes roles as Marketing Manager at Midnite Sun & Cruise and International Aid, as well as Marketing & Promotions Manager at Dentures One, Inc. Heather holds a Bachelor's Degree in Business Administration with a concentration in Marketing from Grand Valley State University, complemented by studies in digital marketing and international business culture.