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Joe Branciforte has worked primarily in sales and operations roles throughout their career. Joe started with GCI Outdoor, Inc. in 2005 as an Inside Sales Account Manager, focusing on new business development. In this role, they successfully opened 100 new accounts and maintained and grew existing accounts. In 2006, they were promoted to Sales Manager and built and developed the sales and customer service team. Joe remained with GCI Outdoor, Inc. until 2022, holding the position of Director of Sales & Operations. In 2022, they joined Gathr Outdoors as the Vice President of Sales. Joe also briefly held the role of Director of Sales - GCI Outdoor/ORCA before transitioning to their current position.

Joe Branciforte earned a Bachelor of Arts (BA) in Communication from Keene State College from 2000 to 2004. Prior to that, they completed a College/University Preparatory and Advanced High School/Secondary Diploma Program at Xavier High School in Middletown, CT from 1996 to 2000. Joe also holds a certification in First Aid, but further details are not available.