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Charles was introduced to firearms when he lost a bet. True story. Then, in 2012, he started a personal blog to document his growing interest in firearms, which became the catalyst for the creation of GAT. Blending his love of firearms with his 20 years of experience in business development and venture capital experience, Charles officially founded GAT Marketing in 2014.

Leveraging his specialties in rebranding and evolving technologies, Charles grew GAT Marketing into the industry-embedded, full-service marketing agency it is today. Along the way, he took care to expand and balance his team to include professionals with differing viewpoints and levels of experience.

Charles, originally from New York, moved to Detroit in 2001, where he now lives with his sons Parker and Logan. As a member of the competitive shooting team “Team Tuff” and avid student, he attends and sponsors matches and courses regularly. He is involved in national and local trade events, at writers’ summits, and as a panel speaker for digital advertising events.