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Sean McCaffrey has held various roles in the advertising and media industry. Sean is currently the President & Chief Executive Officer of GSTV, a data-driven national video network. Sean is responsible for delivering targeted audiences at scale across tens of thousands of retailers and engaging viewers with full sight, sound, and motion video. Prior to this, they served as a Member of the Board of Directors for DPAA, an association of companies in the digital out-of-home advertising industry. Additionally, they were a Member of the Board of Directors for Ad Council, where they helped produce, distribute, and promote campaigns focusing on public issues. Earlier in their career, McCaffrey held executive positions at Clear Channel Outdoor, where they served as EVP/Strategy & Partnerships and VP/International Sales & Marketing. Sean also worked at Eller Media as a Corporate Director of Business Development and Universal Outdoor as a National Account Executive.

Sean McCaffrey attended Drake University, where they obtained a Bachelor's degree in Journalism & Mass Communication. However, no specific information is available regarding the start or end year of their education at the university.