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Kristal Walton has extensive experience in marketing and account management. Kristal currently holds the position of VP, CPG Category Leader at GSTV, a national video network. In this role, they are responsible for developing and deploying the go-to-market strategy for CPG partners. Prior to their current position, they worked at SC Johnson as an Omni-Customer Marketing Manager, where they led all shopper marketing initiatives for Walmart and collaborated with various teams to achieve business growth. Kristal also held the role of Shopper Marketing Manager and eCommerce Account Manager at Mead Johnson Nutrition, where they managed insight-driven shopper marketing strategies and oversaw all marketing and eCommerce efforts for Walmart and Sam's Club accounts. Before that, Kristal worked at Sam's Club as a Sr. Category Marketing Manager and Sr. Marketing Manager, where they focused on consumables, health & wellness, and local marketing. Kristal also gained experience at Tyson Foods as an Account Manager and Assistant Brand Manager, as well as at Alltel Wireless as a Product Manager. Kristal began their career as a Marketing Manager Intern at Sam's Club.

Kristal Walton attended the University of Arkansas from 2001 to 2005, where they obtained a Bachelor of Science in Business Administration (BSBA) with a focus on Marketing Management.