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Tad Travis is an experienced professional with a strong background in research and customer success within the technology and pharmaceuticals sectors. Currently serving as Vice President, Analyst at Gartner, Tad has held several leadership positions, including Vice President and Chief of Research for Enterprise Applications and Research Director for CRM Sales Technology. Previously, at Salesforce.com, Tad worked as a Principal Customer Success Manager and Senior Consultant, focusing on application architecture and project management. Prior experience includes managerial roles in CRM business processes and business intelligence at Solvay Pharmaceuticals, along with a background as a Business Analyst at Chordiant Software. Academic credentials include a Bachelor of Arts in Political Science from Hamilton College and an MBA in Marketing from Drexel University.