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Laura C. is the Head of Category & Insight at Westland Horticulture Ltd. Laura is responsible for providing insights from market data & research to support the business and retail partners in driving sales and share growth profitably. Prior to this role, Laura has held various positions in category management and buying across different companies such as Grape Tree, Poundland & Dealz, Holland & Barrett, and The Midcounties Co-operative. Laura C. holds a Bachelor's Degree in Medieval and Modern History from the University of Birmingham.