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Heidi Haaven has over 15 years of experience in marketing and communications. In 2004, they began their career as an Event Planner at Microsoft/Volt. Later that year, they took on the role of Communications Coordinator at Cass County Electric. In 2007, they moved on to become a Senior Communications Specialist at Eide Bailly. In 2008, they were hired as a Marketing Manager at UVCtv.com. In 2010, they became a Marketing Coordinator at DMA Solutions, Inc. In 2011, they were promoted to Marketing Director at Sundog. In 2019, they transitioned to Perficient as a Marketing Manager. Finally, in 2020, they became the Marketing and Communications Manager at Garden Valley Technologies.

Heidi Haaven attended Minnesota State University Moorhead from 2000 to 2004, where they earned a Bachelor of Science in English Education.