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Ana Rubín is an experienced professional in service design and research, currently serving as Head of OPS and Service Design Lead at Garaje de Ideas since June 2017. Prior to this role, Ana held the position of Senior Research Executive at Conecta Research & Consulting from February 2014 to May 2017, where responsibilities included planning and developing qualitative projects. Earlier experience includes working as a Técnico de Investigación at The Cocktail Analysis, focusing on qualitative studies related to new technologies and user experience, as well as coordinating quantitative studies at Advira Beyond Research. Ana began their career with an internship at Synovate. Educational qualifications include a postgraduate degree in the sociology of consumption from Universidad Complutense de Madrid and a Licenciatura in Sociology from Universidade da Coruña.