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Tracy Cook is an experienced professional in data strategy and market research, currently serving as Data Strategy Director at Gannett | USA TODAY NETWORK. Prior roles include Sr Data Strategy Manager and Project Specialist in the Enterprise Advertising Implementation Team at The McClatchy Company, as well as Market Research Manager at The News & Observer and Research Manager at both Daytona Beach News-Journal and Newsday. Tracy Cook holds an MBA in Marketing and a BS in Management Science, both obtained from the University of New Haven.