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Ervin Järvlepp currently serves as Chief Marketing Officer at GAN since September 2023 and at Coolbet since September 2016, where responsibilities include overseeing B2C marketing operations across Europe, Latin America, and Canada, as well as facilitating expansion into new markets. Previously, Järvlepp held roles at Philip Morris International from December 2013 to August 2016, serving as Portfolio Manager and Senior Commercial Analyst, focusing on brand management, sales forecasting, and production planning. Järvlepp also worked as a Pricing Specialist at lowcosttravelgroup in 2013, managing pricing strategies for holiday packages across multiple European markets. Järvlepp holds a Master of Science in E-Business & Innovation and a Bachelor of Arts in Entrepreneurship (with Management), both from Lancaster University.