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Alex Jones is a seasoned professional with extensive experience in the retail industry, particularly in the areas of merchandising, licensing, and brand development. With a background that spans over two decades, Alex has held key roles in prominent companies such as GameStop, FORBIDDEN PLANET LIMITED, and Blockbuster. Alex's expertise lies in bringing licensed and non-licensed private brand items to retail stores, enhancing the customer experience with innovative products in the pop culture and video game sphere.