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Avik Das Kanungo is an experienced professional in brand and marketing strategy, currently serving as Director of Brand & Marketing Strategy and Head of Brand Management at Games24x7 since April 2014. Responsibilities include developing customer segmentations, targeting, and communication strategies through data analysis and market research, as well as executing brand awareness campaigns on digital and mobile platforms. Prior to this, Avik completed an MBA at the Indian Institute of Management Calcutta and held roles at Accenture and Infosys, focusing on software engineering and project management in the credit card processing industry. Avik's educational background includes a Global Leadership Program from Hult Ashridge and a Bachelor's degree in Chemical Engineering from Jadavpur University.