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Simonetta Lulli has extensive experience in the gaming industry and has held various leadership positions. Simonetta is currently the Chief Executive Officer (CEO) at GameHouse, where they are responsible for driving growth and connecting with female casual gamers. Simonetta is also a Strategic Advisor and Board Member at Carrot Revolution, the world's first mobile cooking buddy for kids. Additionally, they are the Co-Founder of Curiosally.com, a Spanish marketplace for live virtual education for kids. Prior to these roles, Lulli served as a Chief Member at Chief, a private network focused on empowering senior women leaders. Simonetta also had a significant tenure at Spin Master, where they held roles such as VP and Head of Spin Master Gaming Studios and VP of Digital Marketing. Before that, they served as the Executive Chairman of the Board at Woozworld Inc., where they played a vital role in the company's sale and provided strategic direction to the team. Simonetta also has experience in other companies, including Sulake, where they were responsible for community targets and global marketing, and Wintechnologies, where they worked as a Marketing Manager. Earlier in their career, they were an Affiliate Executive at Coral Eurobet and a Controller at Antena 3. Overall, Lulli has a strong background in the gaming industry and a passion for driving growth and empowering women leaders.

Simonetta Lulli has a Master's degree in European Management from EDHEC Business School, which they obtained in the year 2000. Prior to that, they completed an MBA in International MBA from IADE between 1998 and 2000. Their undergraduate degree is in Economics, which they obtained from Universidad Carlos III de Madrid between 1993 and 1998. In addition to their formal education, they also obtained a certification in Mentoring from Aceleradora MentorDay in January 2021.