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Rob Pereyda is a seasoned executive with extensive experience in the anime, manga, and video game industries. Currently serving as Chief Content Officer and Senior Advisor at Gamebeast since October 2024, Rob has founded Henshin and has been its driving force since August 2014, focusing on promoting anime globally through innovative projects. Throughout a diverse career, Rob has held key positions including Anime Licensing Consultant at Displate, Chief Operating Officer at 555 Comic, and Head of Anime at Netflix, where Rob significantly increased anime engagement. Previous roles also include VP of Business Development at VIZ Media and VP of Licensing at Crunchyroll, where accomplishments include closing major streaming deals and developing successful business models. Rob's educational background includes a B.A. in Chemistry from Santa Clara University.