Bastian comes with a comprehensive digital background from client consulting roles to managing brands. During several years, he established the digital business unit of an agency while leading digital roadmaps for international clients. In his role as client-side consultant for JTI, he gained in-depth knowledge of global consumer-brand launches and global digital strategies. In his latest role as Digital Marketing Manager at Smood, he spearheaded all facets of the national marketing and ensured triple-digit growth.
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