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Selma Sertkaya currently serves as Head of Marketing at Gaiyo, where responsibilities include overseeing B2C, B2B, and B2G marketing and public relations with a focus on building a high-performance team. Prior to this role, Selma held the position of Global Campaign Manager at LeasePlan, managing global marketing initiatives for the corporate segment and collaborating closely with a diverse marketing team. Selma's marketing expertise is further demonstrated through previous roles as Marketing Manager at LeasePlan, Communications Consultant at Telenet, and Senior Account Manager at VML, among others, leading campaigns for notable clients such as Danone and Nissan. Educational achievements include a Customer Experience Strategy certificate from Columbia Business School and a Leadership Principles certificate from Harvard Business School Online.