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Reid Zeising is an accomplished entrepreneur and executive with extensive experience in financial services and business management. As the Founder and CEO of Gain since January 2016 and Cherokee Funding LLC since September 2005, Reid has established Cherokee Funding as the leading full-service legal funding company in the Southeast United States. In addition, Reid serves as Managing Partner at Cherokee Advisors, overseeing various investments, and has a history of successful liquidity events. Previously, Reid owned Back Yard Burgers and held the position of Managing Partner at Cardinal Asset Management, a quantitative hedge fund. Earlier career experiences include serving as FVP at The Robinson Humphrey Company, specializing in European Capital Markets. Reid's educational background includes a Bachelor's Degree in International Economics from the University of Michigan and participation in the Young Presidents Organization Presidents' Program at Harvard Business School.