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Pelle Guldborg Hansen is a seasoned behavioral scientist with extensive experience in academia and behavioral research. Currently serving as a Behavioral Scientist at Roskilde University since 2013, Pelle is also a Co-Founder and member of the Board of Advisors for the Global Association of Applied Behavioural Scientists (GAABS) since July 2020. As Chairman of the Danish Nudging Network since January 2011, Pelle has championed the application of behavioral economics principles for societal benefit. Additional roles include Censor for multiple universities, CE at iNudgeyou, and former Director and Co-Director of the Initiative for Science, Society and Policy at the University of Southern Denmark. Pelle’s academic foundation includes a Ph.D. in Philosophy and a Master of Arts in Social Science and Philosophy.