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Dani H. has extensive experience in lifecycle and growth marketing, currently serving as the Lifecycle Marketing Manager at G2 since November 2018. Responsibilities include optimizing category-health strategies, managing paid acquisition channels, conducting A/B testing, and collaborating with cross-functional teams to enhance user engagement and campaign effectiveness. Prior roles at G2 include Senior User Acquisition Specialist and Growth Marketing Specialist, where efforts focused on managing execution of diverse marketing campaigns and analyzing performance metrics. Dani H. also has freelance experience in graphic design and content creation, as well as a background in administrative support through a role at Chapman University, where a Bachelor's degree in Business Administration with an emphasis in Marketing and a Spanish minor was earned.