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Jennifer Johnson serves as the VP of Marketing at G2 Capital Advisors. She is responsible for all elements of the firm’s marketing strategies, including brand management, content marketing, digital and print communications, event and conference management, client and alumni relationship development as well as media relations and advertising.

Under her leadership, G2 Capital Advisors engages in a tactical approach to accelerate the growth of the business and enhance its strategic marketing efforts through a range of B2B initiatives. Jenn serves to ensure the G2 brand reflects the firm’s core values and leads with integrity across its practice and product offerings.

Prior to joining G2, Jenn played a fundamental role on the global marketing team at Canaccord Genuity working across their investment banking and financial advisory product areas both domestically and internationally. She focused on global strategic marketing initiatives and brand management where she and her team successfully completed an all-encompassing corporate rebrand, developed digital marketing campaigns, annual communication strategies, as well as producing large-scale investor conferences and client events. In her free time, she works as a freelance brand consultant and event coordinator partnering with local small businesses in the Boston area.

Jenn graduated from Boston College with her B.A. in Marketing & Communications where she captained the Division 1 NCAA Women’s Rowing Team. She also holds a M.A. in Marketing & Brand Management from the Savannah College of Art and Design.