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Sarah B. has worked in the field of marketing since 2009. Sarah began their career at Ars Electronica Linz GmbH, where they held the roles of Editorial Marketing and Infotrainer from 2009 to 2013. In 2013, they took an internship in Marketing and Public Relations at Voluntario Global. Since 2015, Sarah B. has been the Head of Marketing at g.tec medical engineering GmbH.

Sarah B. attended the University of Applied Sciences Upper Austria, where they earned a Bachelor of Arts in Business (BA) in Public Management in 2014, and a Master of Arts in Business (M.A.) in Health Care, Social & Public Management in 2016.