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Willeke Hendriks has extensive experience in product development and management within the fashion industry. Currently serving as Chief Product Officer at G-Star RAW since June 2015, Willeke has held various roles including Director of Global Sourcing & Product Development and Head of Product Development. Prior to G-Star RAW, Willeke worked at O'Neill as a Buyer/Product Developer and at PK International Sportswear in several capacities including Product Developer and Management Assistant. Additionally, Willeke managed the old school pop rock band The Timers from June 2015 to April 2019, overseeing bookings and promotions while supporting a young group of musicians.