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Gwenda van Vliet has a diverse work experience in various marketing and branding roles. Gwenda started their career at Edelman BV as Head of Styling from 2002 to 2005. From 2006 to 2008, they worked at Oilily World BV as a VM Manager in Europe. Gwenda then joined Hunkemöller as the Retail Marketing & VM Manager - Global from 2008 to 2011. In 2011, they began working at VF Corporation, where they held the roles of Global Marketing Manager from 2011 to 2013 and Global Marketing Director from 2013 to 2017. In 2017, they joined Wolford as the Global Brand & Marketing Director until 2019. Currently, Gwenda is serving as the Chief Marketing Officer at G-Star RAW.

Gwenda van Vliet attended Nimeto Utrecht from 1993 to 1997, where they studied Marketing / Retail / VM. Gwenda then went on to attend Design Academy Eindhoven from 1997 to 2002, where they focused on Industrial design.