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Brian Magennis has extensive experience in the commercial sector, with a background in managing key accounts, sales functions, and developing corporate strategies within various companies in Ireland. Specializing in the FMCG industry, Brian has a proven track record of delivering market-changing innovations and driving brand execution and category initiatives. With a degree in Retail Distribution Management, Brian has held positions such as Commercial Director, Commercial Manager, and Director of Symbols and Wholesale IOI, showcasing their expertise in the convenience, impulse, and licensed trade channels.