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Pedro Morales Orozco is an experienced professional in digital marketing and communications with a focus on customer care and digital strategy. Currently serving as the eCare Adoption Manager at Liberty Latin America since May 2023, Pedro is responsible for implementing digital adoption strategies across multiple markets, including Panama and Puerto Rico. Previously, as Digital Marketing Leader at Telefónica, Pedro led digital marketing efforts for Movistar Colombia, overseeing customer acquisition and retention strategies. Additional experience includes roles at Corferias, where Pedro developed communication campaigns and digital content strategies, and rcn televisión, where Pedro managed social media strategies. Pedro holds multiple degrees, including a Senior Management Program in Digital Innovation from ESIC Business & Marketing School and a specialization in organizational communication from Universidad de La Sabana.