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Christian Loria Rivera is a seasoned marketing professional with extensive experience in B2B strategy and product development. Currently serving as the B2B Planning, Marketing & Intelligence Senior Manager at Liberty Latin America since August 2021, Christian previously led the B2B Marketing team at Telefónica from February 2014 to August 2021, overseeing product development, commercial strategy, and KPI management. Christian's earlier roles at Telefónica included positions as Marketing Manager for the prepaid segment and Marketing Expert focusing on product development and market research. Prior to Telefónica, Christian worked as a Marketing Executive at Grupo Inteca, where responsibilities included new product line development and supplier negotiations. Christian holds an MBA from Universidad Politécnica de Madrid and a degree in Marketing and Finance from Universidad Latina de Costa Rica.