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Mr. Ribeiro is Chief Sports Content Production Officer since April 2018, being responsible for all sports content at Globo platforms: free to air TV; pay TV and digital. He started his career as a reporter at the Sports division of TV Globo in 1997. Mr. Ribeiro was corresponding in Germany (2005/06) and South Africa (2009/10). In 2014, he changed to the executive career and was appointed Head of Rio 2016 Olympic Games at Globo, having been responsible for all coverage of the Games in Brazil. In 2016, just after the Rio Games he became executive director.