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Heather Swales has a diverse work experience spanning various roles and industries. Heather is currently working as a Strategist at Fwd People since January 2022. Prior to that, Heather worked as a Brand and UX Planner/Strategist, although the company name is not specified, starting in August 2021. Before that, they joined Don't Be Shy in 2016 as a Strategy Director, where they played a significant role in building the agency and was awarded The Drum's Agency of the Year in 2020. During their time at Don't Be Shy, Heather's responsibilities included insights and strategy development, new business development, client services, team mentoring, and recruitment. Heather worked with notable B2B tech brands such as Uber for Business and TalkTalk Business. Heather also had a role as the Head of Marketing - Data Centres at UKFast in 2015. Additionally, they have extensive experience in digital marketing strategy, campaign planning, and creative production at Stein IAS, where they held positions such as Deputy Director of Digital and Senior Digital Planner. Heather began their career as an Account/Production Executive at Kallkwik Salford Quays in 2006. Their work experience showcases a strong background in strategy development, brand planning, marketing automation, and digital campaign management.

Heather Swales obtained a BA(Hons) in Photography from Manchester Metropolitan University from 2003 to 2007. In addition, they have obtained various certifications including Google AdWords Certified Individual, HubSpot Inbound Certification, HubSpot Marketing Software Certification, Oracle Eloqua Marketing Cloud Service Certified Implementation Specialist, Oracle Eloqua Marketing Cloud Service Pre-Sales Specialist, Oracle Eloqua Marketing Cloud Service Sales Specialist, and Oracle Eloqua Master. The specific months and years of obtaining these certifications are not provided.