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Alexandra Figone currently serves as the Chief Operating Officer at FwB Agency, a position held since January 2021. Previous roles include Head of Marketing at Braive, and Marketing and PR Manager at Stureplansgruppen, where responsibilities involved managing campaigns, partnerships, and event coordination. Prior to this, Alexandra worked as Manager for Jon Olsson/Team Overkill, overseeing projects and sponsor relationships, and as Marketing Project Manager and Brand Manager at Happy Plugs, leading international trade shows and influencer marketing initiatives. Early career experience includes Marketing Coordinator at VAPIANO Sweden and Project Coordinator at LE PACTE AB, focusing on event planning and brand experiences. Alexandra holds a degree from Affärshögskolan, acquired between 2013 and 2015.