ÂÜÀòÂÒÂ×

Max’s passion is to help the over 50s stay healthy and stay active. He holds a PhD in amino acid chemistry from Nottingham University and has held numerous senior directorships with global companies such as Procter & Gamble and Reckitt Benckiser.

He set up and ran Prime Fifty Ltd for seven years, a company dedicated to the health, wellbeing and longevity of the over 50s. As Chief Scientific Officer, Max works with the team to develop innovative products within the entire product range. He is a regular presenter on QVC TV, helping consumers demystify supplements by explaining the ins and outs of health and nutrition.