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Sarah Ashman-Baird is an experienced product management professional currently serving as Head of Product Management at Future Friendly since February 2020, where leadership involves guiding cross-functional teams through the product lifecycle while ensuring stakeholder alignment and strategic direction. Prior to this role, Sarah held various positions at AMP Capital from February 2015 to February 2020, focusing on enhancing digital experiences and executing marketing strategies. Additional experience includes roles at Bosch as Communications Coordinator and GM Holden as Digital Marketing Analyst, where significant contributions to marketing analytics and efficiency improvements were made. Academic qualifications include a Bachelor of Commerce from the University of Melbourne and a Design Thinking certification from RMIT University.