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Hugo Batista is a seasoned marketing professional with a diverse background in senior marketing management and customer relationship roles. Currently serving as a Senior Marketing Executive at Fussy since February 2022, Hugo focuses on acquisition strategy in collaboration with the Head of Performance Marketing. Prior experience includes working at toucanBox as a Customer Relationship Management Executive, where involvement in a direct-to-consumer model for STEAM-based crafts enhanced marketing efforts for children aged 3-8. Hugo also held the position of Marketing & Communications Manager at CITF, generating significant subscription revenue through B2B inbound marketing strategies. Additional roles include Project Manager at BT, managing a high-profile SD-WAN project for top clients, and Client Service Analyst intern at ITRS, responsible for audits in the financial sector. Hugo holds a Bachelor's Degree in IT Management for Business from Queen Mary University of London.