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Danaila Grudeva is an experienced professional in Customer Relationship Management (CRM) with a robust background in the sports and entertainment industries. Currently serving as the Head of CRM at Fuse Media since May 2018, Danaila leads a team of over 10 specialists, managing daily workflows and campaign preparations. Prior to this role, Danaila held positions at SBTech as a Sports Marketing Specialist, where responsibilities included managing communications across multiple brands and overseeing campaign processes. Danaila's career began at bwin, progressing from a Customer Service Representative to VIP Executive Host, providing dedicated support to high-value customers. Educational credentials include a Ph.D. in Archaeology and a Master’s degree from Sofia University St. Kliment Ohridski, complemented by a Bachelor’s degree in the same field.