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Christof Bays is an experienced professional in sales, partnerships, and market access, currently serving as the Head of Channel Sales & Partnerships at FundApps since December 2014. In this role, Christof develops and implements global strategies for service partners and consulting organizations, recognizing the importance of alliances. Previously, as Director of Market Access & Growth at FundApps, Christof collaborated with the leadership team to drive growth strategies and manage new business opportunities. Prior to FundApps, Christof held positions at Linedata as a Sales Executive and at Princeton Financial Systems as Vice President for Global Product Marketing and Head of Presales EMEA, focusing on compliance and risk products. Christof started the career as a Senior Presales Consultant at Aquin International Ltd after earning a degree from Middlesex University from 1997 to 2000.