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George Bennett serves as the Managing Director of Strategy at Fundamentalco since January 2024, bringing extensive experience from previous roles at Accenture Song and Droga5. At Accenture Song, George held the position of Managing Director and Co-Head of Integrated Strategy, as well as leading brand transformation and experience strategy initiatives at Droga5 from March 2013 to September 2023. George's work has involved brand strategy, experience innovation, and integrated marketing for various sectors, including telecommunications, retail, and financial services, emphasizing new business development and agency growth. Prior to Droga5, George worked at R/GA, where responsibilities included digital strategy for luxury retail and key brand accounts. George holds a Master’s degree in Communications Strategy from Virginia Commonwealth University and a Bachelor’s degree in Marketing from Virginia Tech.