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Florencia Iris Sierra is a communication specialist with extensive experience in digital media and content creation. Currently serving as L¨ªder de comunicaci¨®n digital at Fundaci¨®n Hu¨¦sped since September 2019, Florencia excels in Paid Media, Email Marketing, and WordPress. Prior experience includes a role as Editora at Revista Mantis from January 2019 to October 2022, where Florencia coordinated content teams and wrote on education, gender, and health issues in Latin America. Earlier positions at PHD involved social media analysis, digital planning, and media assistance, while an administrative role at Grupo ASSA encompassed resource management and internal/external communication. Florencia holds a degree in Ciencias de la Comunicaci¨®n with a focus on communication and media from the University of Buenos Aires, achieved between 2015 and 2019.