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Rafael Fiuza, MSc, currently serves as the Head of Marketing and Sales at bud since March 2024 and is an MBA Professor at FAAP, teaching courses on Innovation, Leadership, and ESG, while also being an Invited Professor at MBA USP | EACH focusing on Innovation Management and Startup Business Models. Prior experience includes significant roles at Liga Ventures as Account Director and Head of Product, where Rafael led initiatives to connect corporate clients with startups for open innovation projects across Latin America. Rafael co-founded ämboc, a sustainable clothing brand, and has held consultancy positions at Deloitte Brasil and Aizek Desenvolvimento Empresarial. Rafael holds a Professional Master’s degree in Entrepreneurship and Innovation and has completed postgraduate and undergraduate studies in Business Administration and Engineering.