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A 20-year veteran of the auto finance industry, Alicia started her career providing administrative support at People's Credit. Seeking greater opportunity, she moved to United Auto Credit in 2003, where she excelled through positions in branch operations, operations management, and training and development. In the seven years prior to joining Strike in 2021, Alicia leveraged her talent and industry knowledge to drive process automation & efficiency and company growth through the adoption of dealer and customer facing technology, including implementation of a new LOS, dealer portal, and eSign for new loan origination.